Describe the different types of search engine optimisation techniques.

Search Engine Optimization, or SEO is a technique which websites, products and other services use to increase their visibility in the market. This technique was invented between the years 1997 and 1998, by Danny Sullivan who is an American technologist, journalist and an entrepreneur. He is also the founder and the CEO of an SEO company known as Search Engine Strategies, which specializes in SEO, as the name suggests. Over the years, SEO has had a very high success rate and is said to be the reason for the success of many of the companies we know today.

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Search Engine Optimization, or SEO is a technique which websites, products and other services use to increase their visibility in the market. This technique was invented between the years 1997 and 1998, by Danny Sullivan who is an American technologist, journalist and an entrepreneur. He is also the founder and the CEO of an SEO company known as Search Engine Strategies, which specializes in SEO, as the name suggests. Over the years, SEO has had a very high success rate and is said to be the reason for the success of many of the companies we know today. However, SEO can further be divided into three sub-categories, and they are:

• On-Page Search Engine Optimization: This can be defined as anything which shows on your webpages, such as, blogs, web copies, product copies and much more.
• Off-Page Search Engine Optimization: This is the opposite of On-Page SEO as the name suggests. This type is anything which doesn't show on your website but still helps with your SEO strategy. An example of the same would be backlinks.
• Technical Search Engine Optimization: The third and final type of SEO is the Technical SEO. This, as the name suggests is the type where technical steps are undertaken to improve your website's search rankings.

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The three sorts of Website design enhancement are: On-page SEO refers to anything on your website, including blog posts, product copy, and web copy. Backlinks are an example of off-page SEO, or anything that occurs outside of your website and contributes to your SEO strategy. Site indexing to support bot crawling is an example of technical SEO, which includes anything technical done to boost search rankings.