SEO (Search Engine Optimization) can increase your revenue in several ways:

Increased website traffic: By optimizing your website for search engines, you can increase the visibility of your website in search engine results pages (SERPs). This can result in more organic traffic to your website, as people are more likely to click on websites that appear at the top of the search results. More traffic to your website means more potential customers and more opportunities for conversions.
Improved user experience: Good SEO practices involve creating a user-friendly website that is easy to navigate and provides high-quality content. By improving the user experience on your website, you can increase the likelihood that visitors will stay on your website longer, engage with your content, and ultimately make a purchase.
Targeted traffic: SEO can help you target specific keywords and phrases that are relevant to your business and your target audience. This can help you attract more qualified traffic to your website, as people who are searching for specific keywords and phrases are more likely to be interested in your products or services.
Cost-effective marketing: SEO can be a cost-effective marketing strategy compared to other forms of digital marketing, such as paid advertising. While SEO requires an initial investment in time and resources to optimize your website, it can result in long-term benefits and a higher return on investment (ROI) over time.